Would you like to increase sales or raise your profile
without having to spend a fortune?
Are you interested in learning
- Every aspect of how the media works
- The secret to getting journalists to cover your
story - Which journalists you should be targeting
- How to write a winning press release
- What makes a news story and how to find them in your own business
- How to nail any media interview
- How to leverage the media for SEO
- Working with influencers to get results
If you said yes to any of these, then this is the place for you.
In this course you’ll learn how to find the stories in your own business that journalists will want to cover.
This will give you the confidence to do your own PR, supported by a team of experienced former
journalists and a dynamic business community along the way.
The course is on-demand so you can start as soon you’re ready. Why wait?! It’s delivered completely online and set up to take six weeks, but if you want to move quicker, you can absolutely whizz through at your own pace.
A taste of what you’ll get when you sign up…
Their words not ours…
" To launch our new studio in Brisbane we managed to get the Today Show to broadcast their weather segments from there and we also appeared in The Courier Mail and on radio because we had stories media were interested in. Highly recommend to any business wanting to achieve a positive presence in the media and helping your brand to grow in an authentic way."
" I was initially surprised mainstream media was interested in covering our story. We saw instant results with a ton of downloads and new users on our App after an interview ran on SKY NEWS."
" Getting in the media is a great way to quickly attract new customers and this course shows you how."
more from our clients…
“Producers and journalists will often get 100 emails a day – so you have to
make your mark in the middle of that noise.”
make your mark in the middle of that noise.”
Tracey Hannaford producer of 60 MINUTES
What you get
Expert
understanding
understanding
Insider journalist’s knowledge of how the media works.
Guidance
Step-by-step process of how to find your unique story and package it up in a way that’s going to interest journalists
Campaign
Your own PR campaign – ready to go!
Support
Live masterclasses and a team of experienced former journalists at your fingertips.
Community
Exclusive access to our Facebook group, featuring chats, check ins and support.
Lifetime access
Yes – anytime you want to log back in you can. For Free.
Money-back guarantee
We offer a 100% moneyback guarantee because we believe in this course and know what it can do for your business
Let’s look closer at the modules
This isn’t a one-size-fits-all kind of course. You’ll create your own personalised PR campaign, while we’re here holding your hand the
whole way. We cover one module each week for five weeks, plus we have a bonus module. If anyone wants to go quicker, you can
whizz through at your own pace. If life gets busy, no sweat – you’ve got lifetime access. Here’s how each module looks.
WHAT PR CAN
DO FOR YOUR
BUSINESS
Module 1:
WHAT PR CAN DO FOR YOUR BUSINESS
Regardless of your experience you can be on television, interviewed on radio and featured in big
city newspapers for free. This module teaches you about PR, how it works and why it’s different
to advertising – you don’t have to pay for it!
By the end of module one, you will have a clear understanding of what PR is and how it can be the secret weapon for increasing sales, building your brand, and raising your profile. You will also walk away with a little black book of media outlets to make it easy for you.
By the end of module one, you will have a clear understanding of what PR is and how it can be the secret weapon for increasing sales, building your brand, and raising your profile. You will also walk away with a little black book of media outlets to make it easy for you.
UNCOVERING
YOUR
BUSINESS
STORIES
Module 2:
UNCOVERING YOUR BUSINESS STORIES
Every business has a story – probably dozens. Time to pop the champagne, this module teaches
you how to pinpoint which of your news stories will interest journalists. By the end of module
two, you will have a list of at least six stories about you or your business that you can take to the
media
MASTERING A
PRESS RELEASE
Module 3:
MASTERING A PRESS RELEASE
The best way to get a journalist interested in your story is through a press release – in this module
you will learn how to write a winning one. By the end of module three, you will know all the
elements of writing a press release, how to quote yourself as an expert, how to use research and
a template to guide you and save time.
BEHIND
THE SCENES
Module 4:
BEHIND THE SCENES
What goes on behind the closed doors of the big media outlets is not widely known. In this
module you will hear directly from journalists at the biggest news outlets in the country. By the
end of module four, you will know how it all works. This means who to contact, which media
outlets and what you need to say to get journalists interested in your story
INTERVIEW
TIME
Module 5:
INTERVIEW TIME
This is the fun part! You get to sell yourself to mass audiences, without spending a cent! While
it’s great to be a media star, the key here is turning that media success into business success, and
we’ll show you how to leverage the media to direct customers to your website and get some
extra SEO (yes it works). By the end of module five, you will know how to ace any interview you
do – no matter if it’s TV, online, in print or on the radio. That includes live interviews (shudder),
you’ve got this.
WORKING
WITH
INFLUENCERS
Bonus Module:
WORKING WITH INFLUENCERS
Not every business will benefit from working with influencers, but some will.
By the end of this module, you’ll walk away with an understanding of how influencers work, key
questions to ask and how to negotiate payment or gifts.
It’s time to learn how to do your own PR
Did we mention the free bonuses?
We know this works and we want you to succeed. To make it easier for you
we’ve included a lot of extra material and support – all completely for free.
we’ve included a lot of extra material and support – all completely for free.
Group coaching and mentorship
- Two live Masterclasses with us – this is a place where you can ask questions and we can work together on anything you’re having trouble with.
- Email support for when you need help.
- A community to share your work with and get feedback from.
Downloadable template and lists
- Big list of Australian media outlets.
- Press release template.
- Follow up phone call script.
Meet Oryana and Janyne
We’ve both worked as journalists in some of the country’s biggest newsrooms, covering everything from breakings news and
politics, to lifestyle, health, and women’s issues. The thing is there’s only so many times you can cover the same type of story,
and after more than 15 years in the industry each, we found ourselves looking for something different. We met delivering
workshops to small businesses owners – teaching them how to do their own PR in live workshops across the country.
Word quickly spread and soon we found that bigger businesses wanted our help too. Our agency, In The Media PR, now works with a lot of
innovators (Air Tasker and Toyota’s new startup arm, KINTO) as well as peak bodies and health organisations such Sydney’s Royal Hospital For
Women Foundation. Along the way we’ve also recruited some of Australia’s top journalists into our team and we love nothing more than seeing
our clients succeed. Creating this online course has been a full circle for us – we are so pleased to be supporting small businesses once again as
this is something we are really passionate about
In case you’re wondering?
Here are some FAQs
Here are some FAQs
We have specific group start dates, but we’ve also set it up on-demand. When you’re ready to go, why wait?!
Anyone who has a business or wanting to start one.
We’ve set it up to take six weeks, but it’s fine to go at your own pace. You’ve also got lifetime access so you can log in whenever you like.
No, the course is for one business (we track multiple downloads, so we’ll know). If you have a friend interested, we suggest you both sign up so you can bounce ideas. They’ll thank you later.
Yes, this can help you take your little business to the next level.
Not at all. Most likely you weren’t doing things right. Let us guide you through how it all works.
We’re different from most PR agencies, we are a team of former journalists who created a PR agency – and we get results. If you follow the process, so will you.
No problem. In the first 14 days after you join, you will gain access to the first two lessons – ‘what PR can do for your business’ and ‘uncovering your business stories’. If you don’t feel confident this is for you, just email us, show us you have put in the work, and we’ll refund your investment.
Contact Us
For all enquri regarding our DIY course,please fill in this form and one of our team will get to you promptly.
ORYANA ANGEL
0400 602 202
0400 602 202
JANYNE MOORE
0450 686 693
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